Planet Fitness - Montana in El Paso, TX

The renovation of the Montana Marketplace at 6375 Montana Ave in El Paso is complete. This project involved interior alterations for a new fitness center, covering a total area of 28,347 sq ft. The estimated cost for this construction work was $1,200,000, resulting in a cost of $42 per square foot. The project was registered with the Texas Department of Licensing and Regulation (TDLR) in December 2021, with construction starting in February 2022 and concluding in May 2022.

Project Scope and Ownership

River oaks Properties served as the owner and developer of record for this renovation. Phillips Architecture was the design firm of record, responsible for the planning of the interior alterations. The work was privately funded on private land for private use. The filing described the scope specifically as interior alterations for a new fitness center, indicating a focus on the internal layout and facilities rather than exterior structural changes.

In El Paso County, this project’s estimated cost is above the county median for renovation and alteration filings. The median estimated cost for similar projects in the county is $204,600. While the size of 28,347 sq ft is significantly larger than the county median of 3,510 sq ft, the cost per square foot of $42 is below the county median of $66. The scheduled build window of 89 days was shorter than the county median of 120 days for comparable projects.

Phillips Architecture has been involved in several other TDLR-registered projects, including other Planet Fitness locations in El Paso, Dallas, and Georgetown, as well as projects in Irving and Keller. These projects generally share similar estimated costs and scopes, reflecting a consistent approach to fitness center renovations across different Texas markets.

The TDLR record shows that the agency closed the project file in May 2022. This action marks the end of the accessibility review process for this construction. The project status is listed as Project Closed, confirming that the regulatory requirements for this specific renovation have been satisfied.

Local Context

The project is located in the 79925 ZIP code area. U.S. Census American Community Survey estimates for this ZIP code indicate a population of about 40,241 and a median household income of $57,735. The area has 16,272 housing units, with a median owner-occupied home value of $176,300. The housing stock in this area is an even mix of owner- and renter-occupied units. El Paso County’s unemployment rate was 4.8 percent in July 2026, which is higher than the rate a year earlier.