Funding type
This project involves public funds, public land, or is a Federally funded roadway project.
The Royalton at Mercer Crossing
9011 LBJ Freeway, Farmers Branch, TX, 75234
The Royalton at Mercer Crossing is a new construction project at 9011 LBJ Freeway, Farmers Branch, in Dallas County, TX, tracked from its Texas Department of Licensing and Regulation (TDLR) registration. Under construction, estimated completion Jun 2027. The project has an estimated value of $450K across about 6,376 sq ft.
- Estimated project value
- $450K
About this figure
Estimated construction cost supplied in the TDLR filing. This is not a current property appraisal or a final construction invoice.
- Reported floor area
- 6,376 ft²
About this figure
Square footage reported for this scope of work. It may cover only part of a larger property.
- Estimated cost / ft²
- $71/sqft
About this figure
Calculated from this filing’s estimated cost divided by its reported square footage. Available only when both figures are supplied; it is not a market benchmark.
- Scheduled duration
- 2 years
About this figure
The interval between the filed start and completion dates. These dates describe the proposed schedule and do not measure actual construction progress.
The project record
Project timeline
Explore filed milestones and scheduled dates. Open a milestone for its source.
4 timeline dates shown.
Project registered · TDLR filing
Registration of the project with the Texas Department of Licensing and Regulation.
Source: TDLR filing
View source recordReview complete · TDLR filing
The filing records completion of the accessibility review.
Same day as the preceding date shown.
Source: TDLR filing
View source recordScheduled construction start · Scheduled date
A date supplied in the filing; this does not confirm that work started or finished.
133 days after the preceding date shown.
Source: TDLR filing
View source recordScheduled completion · Scheduled date
A date supplied in the filing; this does not confirm that work started or finished.
730 days after the preceding date shown.
Source: TDLR filing
View source record
📰About The Royalton at Mercer Crossing
The Royalton on LBJ, filed with TDLR as The Royalton at Mercer Crossing, is a new 236-unit multifamily development in Farmers Branch. The project consists of a four-story building that includes an integrated clubhouse and a parking garage. This construction effort is scheduled to finish in June 2027, with work starting in June 2025.
The registered accessibility specialist for the project is Jeffrey A Gutknecht. The owner of record is SWBC Luna, LLC, and the design firm is Cross Architects, PLLC. The filing notes that the project involves public funds, public land, or is a Federally funded roadway project.
Project Scope and Financials
The estimated cost for this new construction is $450,000. The total square footage is 6,376 sq ft, resulting in a cost of $71 per sq ft. These figures place the project below the Dallas County median estimated cost of $950,000 and below the median cost per square foot of $125. The median size for similar new construction filings in the county is 9,642 sq ft.
Cross Architects, PLLC has six other TDLR-registered projects totaling $38,415,895. These include the Camp Wisdom Senior Living project in Dallas, valued at $35,000,000, and the GGM Midtown Apartments clubhouse in College Station, valued at $903,300. The Royalton on LBJ is part of a broader pattern of multifamily and clubhouse development by this firm across Texas.
Timeline and Status
TDLR completed plan review in January 2025. The construction window is scheduled to last 730 days, which is longer than the county median build window of 243 days for similar projects. The project was registered with TDLR in January 2025, and the status is listed as Review Complete. The completion date on the filing is June 2027.
The surrounding area, ZIP code 75234, has a population of about 32,998 according to U.S. Census estimates. The median household income is $86,585, and the median owner-occupied home value is $314,300. There are 13,775 housing units in the area. The Dallas County unemployment rate was 3.4 percent in June 2026, higher than a year earlier.
Review Complete
Design review complete, construction may proceed
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The Royalton at Mercer Crossing is a New Construction project located at 9011 LBJ Freeway, Farmers Branch, TX 75234 in Farmers Branch, Texas. The project has an estimated value of $450K covering 6,376 sq ft. SWBC Luna, LLC is the property owner and Cross Architects, PLLC is the design firm of record. The project was registered with TDLR on January 20, 2025.
Frequently Asked Questions
When is The Royalton on LBJ scheduled to finish?
Construction is scheduled to finish in June 2027. Work is set to start in June 2025, following plan review completion in January 2025.
Who is the developer of The Royalton on LBJ?
The owner of record is SWBC Luna, LLC. The design firm is Cross Architects, PLLC, and the registered accessibility specialist is Jeffrey A Gutknecht.
What is the estimated cost of the project?
The estimated cost is $450,000. This is below the Dallas County median estimated cost of $950,000 for similar new construction filings.
Is The Royalton on LBJ in a flood zone?
It is located in Zone X according to the FEMA National Flood Hazard Layer.
What is the scope of the construction work?
The project involves new construction of a 236-unit multifamily building. It includes a four-story structure, an integrated clubhouse, and a parking garage.
What is The Royalton at Mercer Crossing?
The Royalton at Mercer Crossing is a new construction project at 9011 LBJ Freeway in Farmers Branch, Texas, registered with the Texas Department of Licensing and Regulation (TDLR). Scope of work: 236-unit multifamily 4 story building with an integrated clubhouse and parking garage
Is The Royalton at Mercer Crossing open in Farmers Branch?
The Royalton at Mercer Crossing is still under construction in Farmers Branch, TX, with an estimated completion of Jun 2027 according to its TDLR registration.
Where is The Royalton at Mercer Crossing located?
The Royalton at Mercer Crossing is located at 9011 LBJ Freeway, Farmers Branch, TX, 75234, in Dallas County.
Who is the owner or developer of The Royalton at Mercer Crossing?
SWBC Luna, LLC is the property owner/developer of record for The Royalton at Mercer Crossing, per its TDLR project registration.
Who is the architect or design firm for The Royalton at Mercer Crossing?
Cross Architects, PLLC is the design firm of record for The Royalton at Mercer Crossing, according to its TDLR filing.
How much does The Royalton at Mercer Crossing cost and how big is it?
The Royalton at Mercer Crossing has an estimated construction value of $450K and approximately 6,376 square feet (about $71/sqft), based on its TDLR filing.
Scope of Work
236-unit multifamily 4 story building with an integrated clubhouse and parking garage
Note: This project is registered under the Texas Accessibility Standards (TAS) program. TDLR registration is required for commercial and public facility construction to ensure compliance with accessibility requirements under Texas Government Code Chapter 469.
Location & views
9011 LBJ Freeway, Farmers Branch, TX, 75234
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