Crunch Georgetown, TX Ground Up

A 39,587 sq ft, two-story fitness center is under development at 205 Jesse Cocke Dr., Georgetown, TX 78628. The project, filed as Crunch Georgetown, TX Ground Up, involves the ground-up new construction of a facility for Crunch Fitness. The estimated cost for this build is $5,000,000, which translates to a cost of $126 per square foot. This investment is significantly above the median estimated cost of $850,000 for new construction filings in Williamson County, placing it in the top quarter of recent projects.

Project Scope and Design

Alpia New Braunfels Square LTD is the owner and developer of record. The design firm of record is Jplus Architects, Inc, a firm that has also registered five other Crunch Fitness projects in Texas, including locations in New Braunfels, Garland, The Woodlands, Austin, and Leander. Each of those other projects had an estimated cost of $1,500,000. The registered accessibility specialist for this Georgetown project is Jeffrey A Gutknecht.

TDLR completed plan review in June 2025, and the filing scheduled construction to begin in October 2025 with a completion date of August 2026. The registered accessibility specialist, Jeffrey A Gutknecht, is on record with the Texas Department of Licensing and Regulation. The project is privately funded on private land for private use. The scheduled build window of 304 days is close to the county median of 245 days for similar new construction filings. The $126 per square foot cost is also close to the county median of $110 per square foot, despite the total project value being higher than the median.

Third-party sources indicate active marketing for the location. A post by the City of Garland described the franchise bringing a state-of-the-art gym to the area, while a Facebook post by CrunchGeorgetown reported that sign-ups are now open for the newest gym in Georgetown. A Reddit user noted seeing a banner near a Costco, suggesting local awareness of the impending arrival. However, TDLR has not yet recorded a final inspection, so the current state of the site is not confirmed in the public record. The business is not confirmed as open or operating based on the construction record.

The surrounding area includes other commercial developments such as NorthPark35 - Building 9 and Baer Manufacturing Crosspoint Tenant Improvement. Local businesses nearby include CertaPro Painters of Georgetown, TX, Kevin's Auto Shop, and Central Texas Art and Framing Gallery. The ZIP code 78628 has a population of about 44,821, with a median household income of $117,198 according to U.S. Census ACS 2023 estimates. The median owner-occupied home value is $467,700, and housing is predominantly owner-occupied. Williamson County unemployment rate was 4.2 percent in June 2026, higher than a year earlier.