Rojas Development

A new 3,400-square-foot retail shopping center is under development at 11251 Rojas Dr Building C in El Paso. The project, registered with TDLR in June 2026, has an estimated construction cost of $400,000 and is targeted for March 2027. Oro Investments LLC serves as the owner and developer of record for this privately funded initiative on private land.

GRX Architects is the design firm of record, overseeing the new construction scope. The estimated cost of $400,000 translates to approximately $118 per square foot. This figure is close to the county median of $111 per square foot for similar new construction filings in El Paso County. The scheduled build window of 243 days is also close to the county median of 214 days.

Project Specifics and Context

The project is part of a broader portfolio for Oro Investments LLC, which has five other TDLR-registered projects in the region totaling $1,150,000. These include other Rojas Development properties and the 11237 Rojas Warehouse, which is noted as project closed. GRX Architects has six other registered projects, including The Sage At Cimarron Bldg J & K and Building D And E.

The surrounding area, ZIP code 79935, has an estimated population of about 19,073 according to U.S. Census ACS 2023 five-year estimates. The median household income is $65,000, and the median owner-occupied home value is $194,700. The housing market in this ZIP code is an even mix of owner- and renter-occupied units. El Paso County unemployment rate was 4.8 percent in July 2026, higher than a year earlier.

Plan review is pending for this registration. The accessibility specialist of record is Olaf E Brunjes. The project status is listed as Project Registered. The scope is strictly new construction for a retail shopping center. No further details on interior finishes or specific retail tenants are provided in the filing.