Frisco 01 Fresh Initiative

HEB Frisco 01 is a minor interior remodel at 4800 Main Street in Frisco, Texas. The project, filed with the state as Frisco 01 Fresh Initiative, involves alterations to 450 square feet of existing space. The estimated cost for this renovation is $593,786, resulting in a cost per square foot of $1,320.

HEB Grocery Company LP is the owner of record for this project. The work is privately funded on private land for private use. The project was registered with TDLR in October 2026. Construction is scheduled to begin in December 2026, and the filing indicates the work is targeted for January 2027. The current status is Project Registered, with plan review pending.

Absolute Design Partners is the design firm of record for HEB Frisco 01. Melvyn Archer is the registered accessibility specialist associated with the filing.

Project Context and Comparison

This renovation is part of a broader portfolio of work by HEB Grocery Company LP. The owner has six other TDLR-registered projects totaling $3,239,501, including locations in Plano, Austin, Hutto, Conroe, and Sugar Land. Absolute Design Partners has also worked on six other registered projects totaling $4,862,564, such as HEB Wimberley and Fort Worth Central Market.

Compared to 5,302 renovation and alteration filings in Denton County, this project’s cost is above the county median of $235,000. The estimated cost falls within the top quarter of filings for this type of work. The scheduled build window of 35 days is shorter than the county median of 92 days. The cost per square foot of $1,320 is significantly above the county median of $81 per square foot.

The area surrounding the project, ZIP code 75033, has a population of about 50,292 people according to U.S. Census ACS 2023 estimates. The median household income in this area is $171,640, and the median owner-occupied home value is $606,500. Housing in this zone is predominantly owner-occupied.