Funding type
This project is privately funded, on private land for private use.
Elsa Fresh Initiative
512 E. Edinburg, Elsa, TX, 78543
Elsa Fresh Initiative is a renovation/alteration project at 512 E. Edinburg, Elsa, in Hidalgo County, TX, tracked from its Texas Department of Licensing and Regulation (TDLR) registration. Scheduled to finish Oct 2026 per its TDLR filing; no final inspection recorded yet. The project has an estimated value of $357K across about 535 sq ft.
- Estimated project value
- $357K
About this figure
Estimated construction cost supplied in the TDLR filing. This is not a current property appraisal or a final construction invoice.
- Reported floor area
- 535 ft²
About this figure
Square footage reported for this scope of work. It may cover only part of a larger property.
- Estimated cost / ft²
- $668/sqft
About this figure
Calculated from this filing’s estimated cost divided by its reported square footage. Available only when both figures are supplied; it is not a market benchmark.
- Scheduled duration
- 2 months
About this figure
The interval between the filed start and completion dates. These dates describe the proposed schedule and do not measure actual construction progress.
The project record
Project timeline
Explore filed milestones and scheduled dates. Open a milestone for its source.
4 timeline dates shown.
Project registered · TDLR filing
Registration of the project with the Texas Department of Licensing and Regulation.
Source: TDLR filing
View source recordReview complete · TDLR filing
The filing records completion of the accessibility review.
47 days after the preceding date shown.
Source: TDLR filing
View source recordScheduled construction start · Scheduled date
A date supplied in the filing; this does not confirm that work started or finished.
58 days after the preceding date shown.
Source: TDLR filing
View source recordScheduled completion · Scheduled date
A date supplied in the filing; this does not confirm that work started or finished.
56 days after the preceding date shown.
Source: TDLR filing
View source record
📰About Elsa Fresh Initiative
HEB Elsa is undergoing a minor interior remodel at 512 E. Edinburg in Elsa, Texas. The project, filed under the name Elsa Fresh Initiative, covers 535 sq ft of existing space within Hidalgo County. This renovation is scheduled to finish in October 2026, following a construction start date of August 2026.
The estimated cost for this work is $357,440, which translates to $668 per square foot. This figure is above the county median of $71 per square foot for similar renovation and alteration filings in Hidalgo County. The total cost also sits above the median estimated cost of $250,000 for projects of this type in the region.
HEB LP is the owner of record for this project. The firm has six other TDLR-registered projects in Texas, including locations in Dripping Springs, Pflugerville, Prosper, Fort Worth, and Abilene. These other projects have a combined estimated value of $4,389,520. This indicates a consistent pattern of investment in store-level improvements across the state.
Design and Timeline
Absolute Design Partners is the design firm of record. The company has worked on six other HEB projects, such as HEB Austin 30 and HEB Conroe 01, with a total registered value of $3,747,014. Melvyn Archer is the registered accessibility specialist for this specific filing. The project was registered with TDLR in May 2026, and plan review was completed in July 2026.
The scheduled build window is 56 days, which is shorter than the county median of 92 days for similar renovations. The work is privately funded on private land for private use. The TDLR status for this project is Review Complete, confirming that the plans have been processed and approved for construction.
Elsa is located in Hidalgo County, where the unemployment rate was 6.8 percent in July 2026. The area serves a population of approximately 8,608 residents according to U.S. Census estimates for ZIP code 78543. This project represents a focused update to an existing retail space rather than a new construction build.
Review Complete
Design review complete, construction may proceed
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Elsa Fresh Initiative is a Renovation/Alteration project located at 512 E. Edinburg, Elsa, TX 78543 in Elsa, Texas. The project has an estimated value of $357K covering 535 sq ft. HEB LP is the property owner and Absolute Design Partners is the design firm of record. The project was registered with TDLR on May 15, 2026.
Frequently Asked Questions
What is the status of the HEB Elsa renovation?
The project is scheduled to finish in October 2026. Plan review was completed in July 2026, and construction started in August 2026. The TDLR status is Review Complete.
Who is the design firm for this project?
Absolute Design Partners is the design firm of record. Melvyn Archer is the registered accessibility specialist listed in the TDLR filing for this specific renovation.
How much does this project cost?
The estimated cost is $357,440. This equates to $668 per square foot for the 535 sq ft area being remodeled. This cost is above the county median for similar work.
Where is the HEB Elsa location?
The address is 512 E. Edinburg, Elsa, TX 78543. It is located in Hidalgo County. The project is a minor interior remodel of an existing space.
Is the store open for business?
The TDLR record tracks construction status, not business operations. The project is scheduled to finish in October 2026, but the filing does not confirm when the store will open to the public.
What is Elsa Fresh Initiative?
Elsa Fresh Initiative is a renovation/alteration project at 512 E. Edinburg in Elsa, Texas, registered with the Texas Department of Licensing and Regulation (TDLR). Scope of work: Minor interior remodel
Is Elsa Fresh Initiative open in Elsa?
Elsa Fresh Initiative was scheduled to finish construction in Oct 2026 according to its TDLR registration, but TDLR has not recorded a final accessibility inspection, so its opening status is not confirmed in the public record.
Where is Elsa Fresh Initiative located?
Elsa Fresh Initiative is located at 512 E. Edinburg, Elsa, TX, 78543, in Hidalgo County.
Who is the owner or developer of Elsa Fresh Initiative?
HEB LP is the property owner/developer of record for Elsa Fresh Initiative, per its TDLR project registration.
Who is the architect or design firm for Elsa Fresh Initiative?
Absolute Design Partners is the design firm of record for Elsa Fresh Initiative, according to its TDLR filing.
How much does Elsa Fresh Initiative cost and how big is it?
Elsa Fresh Initiative has an estimated construction value of $357K and approximately 535 square feet (about $668/sqft), based on its TDLR filing.
Scope of Work
Minor interior remodel
Note: This project is registered under the Texas Accessibility Standards (TAS) program. TDLR registration is required for commercial and public facility construction to ensure compliance with accessibility requirements under Texas Government Code Chapter 469.
Location & views
512 E. Edinburg, Elsa, TX, 78543
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