Spec's Liquor

Spec's Liquor Schertz is a new 12,350-square-foot freestanding package liquor store located at 716 Roy Richard Drive on the Northeast Side of Schertz. The project, filed with the Texas Department of Licensing and Regulation in January 2025, is now complete. The building passed its final TDLR accessibility inspection in May 2026, confirming that construction is finished.

The structure is a new construction project with an estimated cost of $2,750,000. This valuation places the project in the top quarter of costs for new construction filings in Guadalupe County, where the median estimated cost is $850,000. The cost per square foot is $223, which is above the county median of $123 per square foot. The scheduled build window was 183 days, a duration close to the county median of 240 days for similar projects.

Genesis Design Group, Inc. is listed as both the owner/developer and the design firm of record. The firm has six other TDLR-registered projects in Texas, totaling $18,500,000, including locations in Alvin, Fort Worth, Katy, Texas City, and Buda. Michael J Love is the registered accessibility specialist for this specific filing. The project is privately funded on private land for private use.

Site and Neighborhood Context

The immediate neighborhood includes businesses such as Classic Collision, Papa Johns Pizza, Future Golf, and a Murphy USA gas station. According to U.S. Census estimates for ZIP code 78154, the population is about 40,898 with a median household income of $97,465. The area features 15,688 housing units, with a median owner-occupied home value of $296,400.

Other registered projects in the Schertz area include renovations for GC Service Center and QuikTrip # 4050, as well as new construction for Public St. The local labor market in Guadalupe County showed an unemployment rate of 4.7 percent in June 2026, which was higher than a year earlier. The construction scope included associated site work, utilities, and paving, all of which are complete per the final inspection date.