Funding type
This project is privately funded, on private land for private use.
IMAGE Studios Dallas - Preston Plaza
17950 Preston Rd. Suite 120, Dallas, TX, 75252
IMAGE Studios Dallas - Preston Plaza is a renovation/alteration project at 17950 Preston Rd. Suite 120, Dallas, in Collin County, TX, tracked from its Texas Department of Licensing and Regulation (TDLR) registration. Under construction, estimated completion Dec 2026. The project has an estimated value of $1.2M across about 5,800 sq ft.
- Estimated project value
- $1.2M
About this figure
Estimated construction cost supplied in the TDLR filing. This is not a current property appraisal or a final construction invoice.
- Reported floor area
- 5,800 ft²
About this figure
Square footage reported for this scope of work. It may cover only part of a larger property.
- Estimated cost / ft²
- $207/sqft
About this figure
Calculated from this filing’s estimated cost divided by its reported square footage. Available only when both figures are supplied; it is not a market benchmark.
- Scheduled duration
- 5 months
About this figure
The interval between the filed start and completion dates. These dates describe the proposed schedule and do not measure actual construction progress.
The project record
Project timeline
Explore filed milestones and scheduled dates. Open a milestone for its source.
4 timeline dates shown.
Project registered · TDLR filing
Registration of the project with the Texas Department of Licensing and Regulation.
Source: TDLR filing
View source recordScheduled construction start · Scheduled date
A date supplied in the filing; this does not confirm that work started or finished.
12 days after the preceding date shown.
Source: TDLR filing
View source recordReview complete · TDLR filing
The filing records completion of the accessibility review.
5 days after the preceding date shown.
Source: TDLR filing
View source recordScheduled completion · Scheduled date
A date supplied in the filing; this does not confirm that work started or finished.
131 days after the preceding date shown.
Source: TDLR filing
View source record
📰About IMAGE Studios Dallas - Preston Plaza
IMAGE Studios Dallas - Preston Plaza is a 5,800 sq ft renovation project located at 17950 Preston Rd. Suite 120 in Dallas, TX 75252. The filing describes the scope of work as the demolition of existing structures and the construction of 31 salon suites along with supporting facilities. This specific buildout is scheduled to finish in December 2026, with construction starting in August 2026 following the completion of plan review in the same month.
The project is registered under the name IMAGE Studios Dallas - Preston Plaza, identifying the business tenant for the space. The owner of record is 17950 Preston Owner, LLC, and the design firm listed is 708 Studios. The estimated cost for this renovation and alteration is $1,200,000, which calculates to $207 per square foot. This figure is above the county median of $78 per square foot for similar renovation filings in Collin County. The total estimated cost is also in the top quarter of the 11,141 comparable renovation and alteration filings in the county.
Project Scope and Design
708 Studios is responsible for the design of this specific project. The firm has six other TDLR-registered projects totaling $4,209,937, including locations in North Richland Hills, Richardson, Frisco, and Colleyville. The Preston Plaza project is privately funded on private land for private use. The registered accessibility specialist for the filing is Jeffrey A Gutknecht. The TDLR status for this project is Review Complete, indicating that the regulatory plan review phase has concluded.
The surrounding ZIP code 75252 has a population of about 28,500 and a median household income of $81,999, according to U.S. Census Bureau estimates. The housing stock in this area is an even mix of owner- and renter-occupied units. The scheduled build window for this project is 136 days, which is longer than the county median of 92 days for similar renovation work.
Third-party mentions indicate that IMAGE Studios is marketing these spaces as luxury salon suites for independent professionals. A website post describes the location as a new arrival for salon professionals in Dallas. Social media posts describe the suites as modern and intended for independent professionals to run their own businesses. The project is not yet open for business, as the construction phase is still in progress with a completion date of December 2026.
Review Complete
Design review complete, construction may proceed
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IMAGE Studios Dallas - Preston Plaza is a Renovation/Alteration project located at 17950 Preston Rd. Suite 120, Dallas, TX 75252 in Dallas, Texas. The project has an estimated value of $1.2M covering 5,800 sq ft. 17950 Preston Owner, LLC is the property owner and 708 Studios is the design firm of record. The project was registered with TDLR on July 20, 2026.
Frequently Asked Questions
What is the exact scope of work for Preston Plaza?
The filing states the scope is to demo existing structures and build 31 salon suites and supporting facilities. This is a renovation and alteration project involving significant construction work.
Who is the design firm for this project?
The design firm of record is 708 Studios. They have other registered projects in the area, including a $1,500,000 project in North Richland Hills and a $1,600,000 project in Frisco.
How does the cost compare to other projects in Collin County?
The $1,200,000 estimated cost is above the county median of $220,000 for renovation and alteration filings. The cost per square foot of $207 is also above the median of $78.
Is the business currently open?
No, the business is not open. Construction is scheduled to finish in December 2026. The TDLR record shows the project is in the construction phase, not operating.
What is IMAGE Studios Dallas - Preston Plaza?
IMAGE Studios Dallas - Preston Plaza is a renovation/alteration project at 17950 Preston Rd. Suite 120 in Dallas, Texas, registered with the Texas Department of Licensing and Regulation (TDLR). Scope of work: Demo existing and build 31 Salon Suites and supporting facilities.
Is IMAGE Studios Dallas - Preston Plaza open in Dallas?
IMAGE Studios Dallas - Preston Plaza is still under construction in Dallas, TX, with an estimated completion of Dec 2026 according to its TDLR registration.
Where is IMAGE Studios Dallas - Preston Plaza located?
IMAGE Studios Dallas - Preston Plaza is located at 17950 Preston Rd. Suite 120, Dallas, TX, 75252, in Collin County.
Who is the owner or developer of IMAGE Studios Dallas - Preston Plaza?
17950 Preston Owner, LLC is the property owner/developer of record for IMAGE Studios Dallas - Preston Plaza, per its TDLR project registration.
Who is the architect or design firm for IMAGE Studios Dallas - Preston Plaza?
708 Studios is the design firm of record for IMAGE Studios Dallas - Preston Plaza, according to its TDLR filing.
How much does IMAGE Studios Dallas - Preston Plaza cost and how big is it?
IMAGE Studios Dallas - Preston Plaza has an estimated construction value of $1.2M and approximately 5,800 square feet (about $207/sqft), based on its TDLR filing.
Scope of Work
Demo existing and build 31 Salon Suites and supporting facilities.
Note: This project is registered under the Texas Accessibility Standards (TAS) program. TDLR registration is required for commercial and public facility construction to ensure compliance with accessibility requirements under Texas Government Code Chapter 469.
Location & views
17950 Preston Rd. Suite 120, Dallas, TX, 75252
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